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Under the impact of the new media culture, the ideological and political education of contemporary College students has become the essential way to promote College students' growth and development. At the same time, multiple thought contained in the new media is also in a strong impact on the ideological concept of contemporary College students, and its impact cannot be ignored. This paper, taking Colleges and universities in our province as an example, through the questionnaire survey method, analyzes the ideological and political work of College students under the new media environment, comprehensively elaborates all kinds of opportunities and challenges that the ideological and political work of college students is facing based on the new media at the present stage, and puts forward the strategies. To face the difficulties in the new media environment, strive to find a new way suitable be applied to the ideological and political education of contemporary College students, so as to promote the overall improvement of quality of ideological and political education of college students.

Research on the Ideological and Political Work of College Students Based on the New Media