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The progress of human civilization, the development of economy, the improvement of medical technology and the follow-up effect of the family planning policy lead to the gradual increase of the endowment pressure in our country. In this paper, through the investigation of rural residents in three cities of Jilin Province in the form of a questionnaire, the current situation of their endowment willingness will be analyzed. In order to have a more thorough understanding of the influencing factors of the rural residents’ endowment willingness choices, this paper adopts the binary logistic regression analysis, starting from the individual characteristics, family structure, social characteristics and so on, studies on the influences of these factors on their endowment willingness. Logistic model showed that gender and family structure have no significant influence on rural residents' endowment willingness; while age has significant effect on rural residents choosing government-endowment and self-endowment; in addition, profession also has very significant effect on the choice of self-endowment.

Rural Residents' Endowment Willingness and Its Influencing Factors in Jilin Province