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As a thriving travel business, disabled accessible tourism has been getting more and more attention from related stakeholders in the market since the introduction of its concept and its development in China. Tourism attraction and tourism enterprises are acknowledged as the stakeholders who the disabled tourism, if taken as a product, contacts with directly while being served and sold. Therefore, this paper constructs an evolutionary game model between tourism enterprises and tourism attraction and analyzes the evolutionary stable strategy and key influence factors of the two parties when developing the disabled travel business. The research results show that to develop the disabled tourism needs the cooperation of tourism attraction and enterprises. The enterprises should increase their communication with tourism attraction to decrease unnecessary lose and simultaneously optimize their service quality while managing to strengthen business integration. The tourism attraction should construct barrier-free facilities in accordance with government’s policy, improve their profession of the disabled tourism, and intensify the propaganda of this business.

Analysis of the Revolutionary Game Model Between Tourism Attraction and Tourism Enterprises