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This paper uses the method of practical analysis and historical review, makes full use of the management theory of supply chain and urban planology, and analyzes the potential of terminal logistics distribution, at the same time, it explores the market of the distribution of consumer goods and the future development direction of the end distribution of producer goods and discusses the method of the end distribution of urban and rural integration, mainly including three aspects, that is, value flow, technology platform and node selection, which aims at better promoting the distribution efficiency and economic benefits of the terminal logistics distribution in urban and rural. Under the background of the current stage of Chinese economic and social development, there are already some main functional areas entering the post industrialization stage, and it is in the period of optimal development. In this process, the resources and space gradually reflect the characteristics of the integration, and to some extent, it accelerates the process of urban and rural integration. In order to make the development of urban and rural integration more coordinated, it is necessary to coordinate the consumption and production data, so it is necessary to improve the distribution level of terminal logistics. The terminal logistics mainly includes two parts: production and consumption, which play an important role in the process of exchange between city and countryside, and is also the key content of operations and management between city and countryside. In the process of supply chain management, distribution enterprises must study and analyze the potential capacity and operation of logistics distribution market based on the framework of urban and rural integration. This paper will analyze and discuss the terminal logistics distribution in the process of the integration of urban and rural areas, and then actively optimize the integration of urban and rural areas, and promote the sustainable development of urban and rural areas in China. Overview of terminal logistics market potential Analysis of terminal logistics market potential can be carried out from the two aspects: consumer areas and production areas. With the improvement of people's living standards, the demand for the terminal distribution of goods is also increasing, while the supply chain management in the production areas and the core competitiveness of their own also have a positive impact on the terminal distribution. Analysis of the Market of consumer goods distribution

Research on the Method of Terminal Logistics Distribution based on the Urban and Rural Integration