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The present study examined the memory effects of different formats and different locations on the safety culture manual and the safety culture website in eye tracking experiments. The results showed: (1) in the memory task, the contents of the manual layout memory effect is better than the web page layout: the content of the paper carrier memory effect is significantly better than the electronic carrier. (2) In the experiment of eye tracking, the number of fixation and the length of fixation in the top part were significantly better than the down part. Memory performance also showed significant difference, the middle and upper part of the memory effect is good. Keywords-safety culture manual; web page content; eye tracking experiments

The Study of Comparing Safety Culture Manual with the Safety Website in Different Presentation Conditions Based On Eye Tracking