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With the increasing number of elderly people, the elderly population has become one of the main audiences of the mass media, and it is very important to build an image of the elderly in the mass media. Here we will discuss about Qilu Evening News as a sample, through the content analysis method, it analyzes the reports of the elderly in the period from 2001 to 2010, and studies the image of the elderly in the Qilu Evening News. What are the trends, what factors are affected, and recommendations for active elderly reports.

The Construction and Analysis of the Media Image of the Elderly in Qilu Evening News