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The scenic village is a kind of rural tourism which relies on the villages, takes farmers as the main body, takes the unique natural environment, rural scenery, production and management forms, folk customs and rural settlements as the main attractions, meets the tourists’ sightseeing, leisure, vacation, experience, fitness, entertainment, shopping and other purposes. So, we conduct the research on the construction of scenic villages under the background of new rural construction to explore how to carry out effective protection and activation and utilization, and then explore the value of traditional villages to drive the common development of humanity and economy.

Research on the Development and Construction of Scenic Villages under the Background of New Rural Construction