English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

With the increasing demand for travel, online travel reservation is becoming more and more popular. Online vacation tourism market as an important subdivision field has broad development space. This paper investigated the regulation effect of the consumption experience on the consumers’ intention of purchasing online vacation tourism products. The results show that consumption experience doesn’t have a regulation effect on the attitude and subjective norm of consumers but have a regulation effect on the perceptual behavior and also have a greater effect for inexperienced consumers.

The Empirical Analysis of the Purchase Intention of Online Vacation Tourism Products under the Regulation Function of Consumption Experience