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Under the environment of global economic integration, many large multinational corporations outsource production to suppliers in developing countries, however, some moral problems often occur during the production process of these suppliers. In view of this, multinational corporations will enhance supply chain management, but the reality is still not satisfactory. Based on PDCA model, taking Apple Company as the example, this article analyzes the causes of social responsibility management deficiency of multinational corporations’supply chain. According to the analysis, the causes of social responsibility management deficiency of Apple's supply chain are as follows: social responsibility requirement formulation based on deficiency of procedural justice and result justice, relying on strict supervision rather than relationship management to supervise suppliers to fulfill their social responsibilities, primarily relying on internal inspection instead of external inspection, unresponsive to external exposure incidents. This analysis has a certain degree of inspiration to other multinational companies on social responsibility management of supply chain.

Analysis on the Reasons of Social Responsibility Management Deficiency of Multinational Corporations' Supply Chain Based on PDCA Model - a Case Study of Apple Company