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The development of media has a great impact on the development of children literature and it provides a broader perspective and space for the development of children literature. The problem to be solved in this paper is how to effectively use the new media and communication means to provide new ideas for the creation and research of children literature and explore new consumer market in the development of it. China’s children literature has gained a great development since the rise of the media industry. There is more research on children literature and more attention has been attracted to children literature in the literary circle. With the convergence of current social media, new era context emerges and communication mode of children literature becomes very important. However, compared with the communication means and modes of other kinds of literature, the communication means of children literature is relatively backward and it causes greater risks to the existence pattern of children literature. In this era with diversified information technology and media means, the network media featuring full interactivity, convergence and individualization, has a certain impact on the original literature circle of children literature and impose a great challenge on the print media. With the development of media technology and convergence of media, they will have a greater impact on the communication and existence pattern of children media. In this context, children literature is facing certain crises and huge potential development opportunities. Therefore, it shall take this opportunity to adjust its communication mode and build new brand development mechanism. Development Way of Children’s Literature under the Background of Media Convergence Since the end of last century, the research on media has been a hot topic in China’s literature filed. The development of media has a huge impact on the development of children literature and provides a broader perspective and space for the development of children literature. The main readers of children literature are children and adolescents, so it has its own literary form uniquely designed for its target readers. Its emergence and development process are different from those of other literatures, so it is a very unique part in the literature field. The research system and assessment system of children literature has been relatively completed. However, in terms of communication mode and means, children literature is still more backward than other literatures, for it only lays emphasis on the analysis of works and the process of new literary theory and media means being introduced into children literature is quite slow. At the same time, children literature is in urgent need for the introduction of new research theory, and new modes and means of communication. [1] Children literature has always been under the influence of modern media in the development process, so it is necessary to study the relationship between media and children literature. [2] Especially under the current context of media convergence, new elements are generated in the creation and evolution process, providing a good opportunity for the follow-up development of children literature and adding more materials to its communication. With the gradual development of mass media, its market-oriented operation mechanism has become more and more mature and a 6th International Conference on Management, Education, Information and Control (MEICI 2016) © 2016. The authors – Published by Atlantis Press 1005 lot of market communication means have emerged in various new media, forming a huge media industry and media culture and penetrate into every aspect of children literature, including the creation, communication, market and other aspects. Today’s problem is how to effectively use the new media and communication means to provide new ideas for the creation and research of children literature and explore new consumer market in the development of it. [3] In the development process of traditional children literature, it lays key emphasis on the work itself and authors of children literature have always been the center of research. After the media perspective being introduced to children literature, it should provide new research paradigm through communication theory and means, introduce the elements of media and lay emphasis on the multiple types of communication links of children literature, so as to broaden the research scope of children literature and provide new theoretical support and development direction for the development of children literature. Influence of Media Convergence on the Development of Media Convergence China's children literature has begun to thrive since the end of last century and maintained good development trend in the beginning. However, with the rise of other children works, such as animation and magazines, children literature shows downward trend under the impact of these new forms of media. The sales volume of many typical publications of children literature publications, such as the author’s favorite magazine Literature of Children, is not as large as before. Many children and teenagers are attracted by other forms of media, forcing children literature to get trapped in a difficult position without any hope to rise again. However, on the other hand, the convergence of media provides a new form and way for children literature to develop and its existence pattern is possible to become diversified. Specifically, new media provides a better platform for the development of children literature and change the previous single communication channel of it. [4] Children literature not only depends on print media in its communication, but also attracts consumers through audio, video and experiential services. Its target readers can do reading without the restrictions of time and space and read children literature at anytime and anywhere through new media and communicate and interact with other consumers. [5] At the same time, the number of targeted readers of children literature reading circle is also increasing, so it stops being the reading materials designed only for a small group of elites and its aesthetic subject becomes diverse. The resource conversion technology of film, TV, internet and other new media enable the cross-media communication in children literature. Video media has a positive effect on the development of children literature and they complement each other in the process of development. From the perspective of network media, it differs from video media; network media promotes the diversification in the communication of children literature, but meanwhile it also has a negative impact on the communication of it. First of all, network media is the most convenient and the most rapid carrier and platform and it can transforms paper books into electronic books and communicate them through internet, so as to facilitate the reading and communication of readers. Secondly, network media enable relative freedom and equality, which provides a new way for the communication of children literature. Many writers of children literature can directly write works online and share their works through the network in real time, thus improving the speed and efficiency of children literature communication. At the same time, these writers can also interact with readers effectively and readers can get useful information in the website of writers. However, at the same time, it must be noted that communication through network media is not safe. In case of incompetent network supervision and regulatory loopholes, the fruits of these writers might be grabbed and thieves might spread the works of them arbitrarily, resulting in market confusion and affecting the development of children literature. This is the matter needing special attention in the communication of children literature through internet. 6th International Conference on Management, Education, Information and Control (MEICI 2016) © 2016. The authors – Published by Atlantis Press 1006 Analysis of the Current Situation of Children Literature Communication Under the background of contemporary media convergence, the communication of children literature is diversified. First of all, the diversification and conversion of media have a negative impact on the development of children literature. Many adult works fill the media market, occupy a lot of market share and take over the market share of children literature. Under the influence of developed video and network media, many children and adolescents begin to be attracted by a variety of cartoons and network fiction. These consumer goods have a strong visual impact and easily attract the attention of children. [6] Under the influence of electronic media, the form of children literature has become diversified, but its specific characteristics increasingly fade away and there is no clear cultural system in it, which falls apart gradually under the background of media convergence. With highly advanced media, children and adolescents have no longer significant passion for literature and show no concern for human society and other problems. At the same time, media convergence has provided powerful resources for and visual impact on children, but it has no big effect on the forming of in-depth thinking pattern for children and, to make matters worse, it is bad for children’s imagination. From the perspective of the creation of children literature, the traditional creation form in paper has been transformed and many writers are accustomed to writing children literature on line, so it produces a close link with the market. Once creation of children literature is linked with the market, it will adopt business operation mode and literature will become the consumer goods for the mass and fast-food literature. Moreover, in the era with diversified media, media convergence has also brought instability to children literature. C

The Existence Pattern of Children Literature under the Background of Media Convergence