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With the rapid development of electronic business, many online group-buying websites emerged, these websites provide products or service to customers with a discount. What kinds of products can increase customer purchasing intentions still an austere fact in the face of competition for the managers of online group-buying firms. This study examines antecedents of online group-buying intention from a view of product selection, it focuses on how to select the most attractive product to evoke customers purchase intentions. The research model is based on technology acceptance model, social commerce, electronic word-ofmouth, and analytic hierarchy process method, and the analytical results demonstrate that search cost, product description, customer perception, and profitability are key factors influence online group-buying product selection. Keywords-online group-buying; product selection; purchase intention; electronic word-of-mouth; analytic

Establishing Evaluation Index Systems of Product Selection in Online Group Buying