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We have entered the era of media convergence with the rapid development of information technology, and as for the crisis communication of sports events, the new characteristics are constantly prominent and have brought new challenges. In the era, information has its own distinct characteristics, mainly showing the faster communication rate and wider range. They have compensated the advantage the traditional media lack. This paper analyzed the crisis types and communication of sports events in the era of media convergence, elaborate the new characteristics of crisis communication in sports events and provide the related control measures.

New Characteristics of Crisis Communication in the Sports Events under the Era of Media Convergence