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City of Taierzhuang Jianyong Bai1, a, Jianli Han1, b 1School of Economics and Management, Zaozhuang University, Zaozhuang 277160, China. a157003974@qq.com, b165698650@qq.com Abstract. The ancient city of Taierzhuang is located in the southeast of Zaozhuang, Shandong Province. Taierzhuang lies in the Grand Canal from Beijing to Hangzhou. The ancient city of Taierzhuang is the most preserved ancient river. In recent years, the number of tourists in the ancient city of Taierzhuang has increased rapidly. In 2017, the total number of visitors to Taierzhuang was 5 million 818 thousand and 600 person times. The business income of Taierzhuang is 347 million yuan. Taierzhuang's offline tourism market is hot, but there are some problems in the promotion of Taierzhuang's ancient city network. For example, the function of the website construction is not perfect, the Mobile APP promotion is unfavorable and the construction of interactive facilities is not perfect. Therefore, this paper puts forward corresponding suggestions for improving these problems, which will help Taierzhuang's ancient city development.

Research on the Network Marketing Strategy of the Ancient City of Taierzhuang