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China is in the early stage of the new electricity market reform. The new electric power company will change its electricity sales side to participate in the power market trading through the sales company. The rationality of the trading model of the sales company in the early stage of the new reform will have a great impact on the cost of both the buyer and the seller. This paper proposes a centralized bidding method based on the spread back spread strategy from the point of view of the sales company. By introducing the return coefficient, the bidder returns the bidding spread to both parties in proportion to reduce the transaction costs of both parties. Based on the experience of foreign countries and the actual situation of the new electricity reform in our country, the paper suggests that the power company adopt the centralized bidding method based on the spread back spread strategy and adopt 80% electricity mediumand long-term bilateral negotiation and 20% electricity real-time electricity to adopt spread back strategy Focus on bidding transactions and give examples of specific deals.

Sales Company Bidding Method Based on Spread Back Strategy