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With the development of social economy and demand for higher talents, the requirement about society for marketing professional talent has been higher and systematic. Nowadays, more and more enterprises tend to not only understand marketing personnel master of marketing knowledge, but also learn to how to apply the theoretical knowledge to practice. "TCSA" teaching mode by integrating theory with practice teaching method can be better to let the student understand the theoretical knowledge through the form such as case teaching, simulation teaching into practice. This paper, taking the curriculum as an example, the marketing management discipline in the years of teaching practice, researches the "TCSA" teaching model in the marketing course, the construction of a comprehensive teaching mode, and discusses its effect in the practice of teaching.

The Research of "TCSA" Teaching Model in the Course of Marketing