English (United Kingdom)

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Business English is an emerging and rapidly developing interdisciplinary based on foreign language and literature, economics, law and management science etc. and the feature specialty which requires majors to master language knowledge, business knowledge, cross-cultural knowledge, knowledge of humanities and social sciences and interdisciplinary knowledge. This paper does cross-cultural knowledge as the breakthrough point and analyzes the setting of core curriculum for business English majors and combines with business English professional training target of China, present reality of students’ learning English of business and trade. It comes to a conclusion that the effect of the local traditional culture on business English majors’ cross-cultural communication ability training cannot be ignored. Moreover, it presents that the traditional culture seeks the balance among society, students and teachers, which can bring brilliant shine to business English teaching.

The Construction of Setting Traditional Culture as Core Curriculum of Business English