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In recent years, China high-speed rail develops very rapidly and at the same time it meets domestic demand, it is also actively seeking for opportunities of overseas development. But the road to the overseas of China high-speed rail is not easy. This paper uses SWOT analysis method to comprehensively analyse the strengths, weaknesses, opportunities and threats of China’s high-speed rail to the overseas, and then puts forward proposals to help of China’s high-speed rail to go to the overseas. Keywords-China’s high-speed rail; SWOT analysis; obstacle; development; proposal I. BACKGROUND RESEARCH As an emerging industry with high-tech and much added value, high-speed rail occupies an important strategic position in the development of China‟s national economy. In recent years, with the rapid development of China‟s high-speed rails, Sheng Guangzu, Party Secretary and General Manager of China Railway Corporation, said that up until the end of 2014, operational length of China‟s high-speed rails had already reached 16,000 km, and China had already become the country with the longest high-speed railway operating mileage in the world. While meeting the demand of domestic development, China‟s high-speed rail is also actively seeking opportunity for overseas development. Premier Li Keqiang, titled as the promotion ambassador of China‟s high-speed rails, often promotes China‟s high-speed railways to foreign countries. Only in 2014, he has already promoted China‟s high-speed rails to 12 countries, including Ethiopia, Nigeria, Angola, Kenya, the United Kingdom, the United States, Zimbabwe, Russia, Myanmar, Kazakhstan, Serbia and Thailand, expressing the willingness to construct high-speed rails cooperatively and making significant contributions for China‟s high-speed rails to the overseas. However, China has also encountered a lot of difficulties in promoting its high-speed rails to the overseas, and there are still a lot of shortcomings in China‟s high-speed rails compared with those high-speed powers like Japan, Germany and France. II. SWOT ANALYSIS ON CHINA‟S HIGH-SPEED RAIL TO THE OVERSEAS. A. Advantages for China’s High-speed Rail to the Overseas 1) Outstanding and Reliable Techniques Through introducing advanced foreign high-speed rail techniques, learning their respective strengths and innovating while adhering to the principle of „for my usage”, China finally formed its high-speed rail technical system with Chinese characteristics, and currently, it has already become the country with the longest high-speed rail mileage in the world. Meanwhile, China‟s high-speed rail technique is constantly becoming mature and progressing in a lot of practice while it has not only conquered many technical problems that have been ruled and blocked by foreign countries for a long time, but also developed its core techniques independently, such as high-speed rail traction, automation and network control. Construction work on China's high-speed rail projects, high-speed train, train control, station building, systems integration, operations management, and other fields have mastered the core technology, formed a core technologies with independent intellectual property system [1], and formed its own high-speed technology standards, International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2015) © 2015. The authors Published by Atlantis Press 1259 becoming one of the few complete control of high-speed technology world. For overseas rail customers, outstanding and reliable technology is a hard indicator for measuring performance of high-speed rail. China's high-speed rail has a significant competitive advantage in the international market, China's high-speed rail into the world without technical barriers. 2) Rich Experience in Construction and Operation Construction of the high-speed railway began in the 1960s of Japan, followed by France, and Germany and other European countries also have high-speed rail construction activities. While China's high-speed railway construction started late, until October 12, 2003, Qinhuangdao-Shenyang passenger dedicated railway line was put into operation, marking China's entry into the era of high-speed rail [2]. After more than 10 years, China's high-speed rail construction is speeding up, and high-speed technology will mature in practice. China independently developed CRH380B-Alpine rail emus, ending up China's history without high-speed rails in frigid zones. Rich experience in construction operations also lowers construction costs, the World Bank's representative office in China published in July, according to a report on China's high-speed rail construction costs, China's high-speed rail is the weighted average unit cost: 350 km/h for 129 million Yuan/kilometer; speed of 250 km projects is 87 million yuan per kilometer. Internationally, the construction cost more than 300 million yuan per kilometer. Now China has become the construction experience of the rich countries in the world, China's high-speed rail construction in complex terrain can be handy. This is our foreign competitors‟ unparalleled advantage, but also creates favorable conditions for China to enter the international market. 3) Feasible Transaction Ways China's high-speed rail is not necessarily money transactions, trading flexibility. China could use funds and technology to help other countries build high speed rail, and other local resources can be used to pay down debt. Like the famous Thailand high-speed rail for rice program is provided by China to build high-speed rail technology and funds and debts of Thai rice and other agricultural products. The construction of high-speed rail is a large project requires not only adequate funding, such as the Beijing-Shanghai high-speed railway in China with a total investment of about 220.9 billion yuan, Wuhan-Guangzhou high-speed railway with a total investment of about 116 billion yuan, also requires advanced high-speed rail technology. So now there are not many countries capable of building high-speed rail, high-speed rail has many advantages that we can flock: convenient, fast, safe, comfortable and energy saving and environmental protection. In today's increasingly scarce resources, environmental pollution is getting worse, more and more countries look to high-speed rail. Expectations on the one hand to build high speed rail development in some countries domestic economy, lack of money or lack of skill on the other hand makes them powerless, high-speed rail in China would help them solve the problem. Data from the State Export-Import Bank showed that at the end of January 2015, national export-import bank loans he has 35 overseas railway construction projects, railway equipment export project provided financial support, total loan amount of about $ 13 billion, which support the total mileage of up to 3,500 km of railway construction project. B. Disadvantages for China’s High-speed Rails to the Overseas 1) Inadequate Brand Image China's high-speed trains have worked for many years at sea, but so far few, mainly because of how bad is not China's high-speed train technology, but China failed to establish a good brand image, lack of international recognition. Although China's GDP already in the world ranking after the United States, but the Chinese brands fail to follow up in a timely manner, Chinese brand in the world has become synonymous with cheap, poor quality, fake, which forms big obstacles for China‟s high-speed rails to the overseas. Especially high-speed market was very difficult as Europe and other developed countries, where higher requirements for high-speed image. China's high-speed trains can enter overseas markets, harvest overseas orders, not just by companies to decide, the brand image of high-speed rail also has a great impact. Otherwise, even if China's high-speed railway technology, cost-effective, high-speed rail customers are also more

SWOT Analysis on China’s High-speed Rail to the Overseas