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Xinjiang, as one of six biggest fresh fruit production areas in the world, is recognized as a major fresh fruit production base in China and honored as “home of melon and fruit”. With its suitable ecological environment, unique climate conditions, and good location, Xinjiang sells its fruits well all over the world. However, with the development of fruit market outside the autonomous region, the advantages of fruit in Xinjiang nowadays are not so obvious than before. From the perspective of fruit logistics, this paper, based on the data collected and organized from questionnaires and related researches on modern fruit logistics, builds a evaluation indicator system for the constraints of fruit logistics development in Xinjiang, determines the critical factors, and develops structural equation path diagrams. It was found that 9 constraint factors are ranked in the following sequence in view of their influencing power on the development of fruit logistics in Xinjiang, that is, transportation time, transportation cost, preservation technology, storage cost, squeeze and decay loss, handling loss, packing technology, and packing cost. Finally, scientific and reasonable suggestions and recommendations are put forwards to help realize the efficient development of modern fruit logistics in Xinjiang. Keywords-modern fruit logistics; structural equation model (SEM); constraint; evaluation indicator system; Xinjiang

Research on Constraints of Fresh Fruit Logistics Development Based on Structural Equation Model----Taking Xinjiang as an example