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Commercial functions not only to promote a product from the sales aspect, but also to image a product. Commercial even also depicts the gender representation. This study employs two objects, that is the TV commercial of Kit Kat Green Tea Otona (Japan) and Kit Kat Green Tea (Indonesia) since the purpose of this study is to reveal the gender representation and the cultural values that appear in both commercials. The method of the study is the descriptive qualitative with the approach of discourse analysis by Sara Mills. The findings are the TV commercial of Kit Kat Green Tea Otona depicts the dominance of patriarchal culture through the female actress, that when she feels disappointed, she will get help from a co-worker who is a man and she does not solve her own problem herself. She even enjoys the preferential treatment (being given Kit Kat Green Tea) from the man. On the other hand, Indonesian Kit Kat Green Tea commercial does not present female actress at all and even can be said to show male dominance. The male actor solves his own problem by eating Kit Kat available on his table and he can overcome his fear toward his boss. Moreover, the cultural values depicted in both commercials are Japanese cultural values such as bending over (ojigi), geisha, cherry blossom (sakura), and Japanese traditional instrument shamisen.

Gender Representation and Cultural Value: The Comparison of Japanese and Indonesian Kit Kat Green Tea TV Commercials