English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

User loyalty is crucial to the survival of instant message tool’s provider. In order to recognize the influence factors of user loyalty and the influence mechanism, an empirical investigation of 379 subjects is conducted. Based on the structural equation model analysis, service quality and satisfaction are confirmed to have positive influence on loyalty. Service quality is the most important factor, because its direct influence on loyalty and indirect influence with satisfaction as mediator. Besides this, perceived value is positively influenced by service quality, and has positive influence on satisfaction. Based on these conclusions, the study suggests IM providers improve user loyalty by advancing service quality first, with making users more aware of the providers’ empathy as the key measure.

Research on User Loyalty of Instant Messaging Tools