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Supply chain management of China's sports goods industry is becoming the focus of practitioners and researchers. Taking the panel data of domestic sports goods listed companies from 2008 to 2017 as a research sample; this study investigates the relationship between supply chain relationship, enterprise technological innovation and enterprise performance in the sports industry. Results indicate that supplier relationship has an impediment to enterprise performance; however, there are no significant and positive effects between customer relationship and enterprise performance in sports industry. Both supplier relationship and customer relationship have significant hindrance effects on enterprise technological innovation. This paper specifically explored the mediating role of enterprise technological innovation in such relationship showed that enterprise technological innovation has a negative mediating effect between supplier relationship and enterprise performance. The paper enriches current research on the supply chain in sports industry, and provides significant managerial implications for sports supply chain practitioners and managers, attempt to shift their vision from the enterprises should always maintain close cooperative relationships with upstream and downstream partners of the supply chain to tailor-made supply chain cooperation strategy, and, the paper suggests that the expectation of cooperative technological innovation should be weakened and independent innovation should be strengthened. Keywords—supply chain relationship; technological innovation; firm performance; sport goods industry

Supply Chain Relationship, Technological Innovation and Firm Performance in Sport Goods Industry