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In recent years, in the context of the obvious slowdown of global economic, cross-border e-commerce, as a new model of international trade, has bucked the trend and achieved rapid growth in performance and market size continuously. The rise of cross-border e-commerce business brings new opportunities for small and medium-sized export enterprises, so how to realize the layout and development of China's manufacturing industry from local to a global scale through cross-border e-commerce is crucial. This paper analyzes the problems existing in the current business model of China's export enterprises and gives countermeasures and suggestions respectively. Keywords—export enterprise; cross-border e-commerce; countermeasures

Research on the Cross-border E-commerce Business Model of China's Export Enterprises