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Based on the literature and logic analysis method, and the theory of "use and satisfaction", this paper takes the martial arts event medium and college students' attitudes and behaviors as the research object, and conducts an in-depth theoretical analysis on the influence law. The results show that the "demand" of effective communication of martial arts media is the core, in which contact behavior, learning motivation, and communication effect are the three core elements of the influence of martial arts media on college students' martial arts attitudes and behaviors. As a kind of social culture, it is inseparable from the media; the formation of martial arts attitudes and behaviors of college students is influenced to some extent by the media information transmission of martial arts events. Keywords—martial arts media; college students; martial arts attitude; martial arts behavior

Research on the Influence of Wushu Competition Media on College Students' Attitude and Behavior of Martial Arts