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In the "Report on the Work of the State Council of the State Council in 2018", the three tough battles are proposed for the first time, which will promote significant progress in the prevention and resolution of major risks as the focus of the national economic work in 2018. Reputation risk, as one of the eight risks faced by commercial banks, has a greater impact on listed commercial banks. This paper adopts the event study method, using 68 negative reputation events of China's 14 listed commercial banks from 2010 to 2018 as samples to study the impact of reputation events on the market value of listed commercial banks. Research shows that negative reputation events will lead to significantly negative excess returns on the announcement date, which shows that reputation events have an important impact on the market value of listed commercial banks. Under the modern economic situation, listed commercial banks should pay more attention to the management of reputation risk. Keywords—reputation events; listed commercial bank; market value

proceedings of the 3rd international conference on judicial, administrative and humanitarian problems of state structures and economic subjects (jahp 2018)

The Influence of Reputation Events on the Market Value of China's Listed Commercial Banks