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"New normal" has the three characteristics of "speed shift", "structural optimization" and "innovation drive". The way of economic growth has changed from extensive in the past to intensive. The competitive advantage is also changed from population and land "Dividends" in the past to innovation and system "dividends", and quality and efficiency of economic growth can only be improved through scientific and technological innovation. Higher education, especially the applied undergraduate education therefore needs to comply with the development of "new normal of economy". This paper puts forward the overall idea of reform from three major teaching modules including innovative entrepreneurship theory courses, simulation exercises and practical training, to cultivate innovative entrepreneurial talent fit for industrial change and structural adjustment. Keywords—new normal; innovative entrepreneurship; education reform

Study on the Teaching Reform of Innovative Entrepreneurship Course in Applied Undergraduate Colleges under qNew Normalq. Taking Business Administration as an Example