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Geographical location is one of the factors that can contribute to the company’s competitive advantage on the global market [1]. Each location is unique in terms of its cultural characteristics; understanding the relation between cultural factors, production characteristics and performance is essential when making decisions regarding production location. This paper aims to explore the effects of national culture on manufacturing performance. We study a case of the Norwegian maritime cluster in North-Western Møre region. We evaluate the performance of manufacturing companies within the cluster, and discuss the role that cultural characteristics play in performance. The study contributes to the knowledge on how national culture can affect the performance of manufacturers by linking cultureand industry-specific factors. It further proposes some implications for the choice of production

The Role of Cultural Characteristics in Industrial Manufacturers Performance -Implications of locating production in Norway