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With the rapid development of network, social and economic life affected network everywhere. Especially the rise of Taobao in recent years, bring a rare opportunity for development to the traditional business. Facing the opportunities and challenges of the network, they either use network platform such as Taobao to fully expand marketing channels, or establish sales network platform by themselves to develop the electricity supplier business. However, the incident inevitably ha ve an impact on electricity supplier in the process, Influence is how to produce and how to fix it? This is the content of what we want to explore in this article.

Effects and Remediation of unexpected events on the brand's reputation in the Network Environment