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This paper put TPL relational investments into three types: economic relational investments structural relational investments, Chinese-style relational investments. Through empirical research, we drew the following conclusions: there was U shape correlation between economic relational of TPL enterprise and customer loyalty; there was a positive correlation between structural relational investments of TPL enterprise and customer loyalty; There was a positive correlation between Chinese-style relational investments and customer loyalty. In practical significance to the enterprise: Economic relational investments of TPL enterprise should have a good grasp of degree, not over do sth.; structural relational investments of TPL enterprise sustainable strengthening; Chinese-style relational investments is required to continue to strengthen in the framework of moral and law, can continuously improve customer loyalty. KEYWORD: TPL enterprise; Economic relational investments; Structural relational investments; Chinesestyle relational investments; Customer loyalty International Conference on Industrial Technology and Management Science (ITMS 2015) © 2015. The authors Published by Atlantis Press 937 (1999) is considered to be the most complete and comprehensive[2]. Berry and Parasuraman divided relational bond into three levels: the financial level, the financial + social hierarchy, finance + social + structural level, currently, the majority of scholars studying relational bond classification relational bond basically follow-financial bonds, structured ties and social ties classification methods (Lin et, 2003)[3]. Therefore, This paper classify relational investment into three types based on relational bond classification: the firstly is the economic relational investment which provide customers with "affordable" investment; the secondly is structural relational investment: mainly to formed some of the rules, the establishment of an atmosphere and environment in the process of interaction with customers ; the thirdly is Chinese-style relational investments, which is relationals border management under the Chinese local culture . 2.2 Customer loyalty theory 2.2.1 The concept of customer loyalty Frederick and Schefter (2000) believed that customer loyalty concept refers to win the trust of customers, that is win investment clients, own customer relationals commitment[4]. Peltier and Westfall (2000) believed that customer loyalty include attitudes, intentions, or the possibility behavioral cognitive (perspective), therefore need multiple indicators to measure loyalty[5]. Ganesh, Arnold, and Reynolds (2000) defined customer loyalty as a positive enterprise emotional state, Dick and Basu (1994), Singh and Sirdeshmukh (2000) believed that customer loyalty is an expression of conscious consumer behavior. Colwell et al (2006) summarize the results of previous studies on the basis of customer loyalty will be defined as: customer loyalty is the consumer's emotional expression of positive affirmation companies and in the future to keep the business dealings of behavioral intentions[6]. 2.2.2 Factors Affecting customer loyalty We found that impact factors of customer loyalty are customer satisfaction, customer perceived value, transfer costs, customer trust and so on by studying of the literature. (1) Customer Satisfaction: An Empirical Study of American scholars Banwari and Walfried done in 1998 showed that it is a significant positive correlation between customer satisfaction and customer loyalty. Chinese scholars Xiaoyun Hang suggest that customer satisfaction will not only directly affect customer loyalty, but also indirectly affect customer loyalty through some intermediate variables. (2) Customer trust: trust itself is not an act, nor is it an option, but a potential state from these activities, Therefore, trust is a prerequisite for long-term cooperation. (3) Conversion costs: Conversion costs is called exit fence, exit barriers by some scholars. Conversion costs are effectively prevent customers from leaving business by setting up barriers, suppliers, customers and the relational that exists between the two are likely to generate conversion costs. When studying the effects of factors, many scholars (Jones et. al., 2002 Colgate & Lang, 2001) found that conversion costs are positively related to customer loyalty; (3) Customer perceived value: It refers to the relative value of the customer to the supplier of a subjective evaluation. Customer delivered value is higher, customers own more satisfied, and more loyal. 2.3 Research hypothesis 2.3.1 The impact of economic relatio-nal investment on customer loyalty Economic relational investment can bring customers "benefits" of inves-ment, which corresponds to financial bond of relational bond, and price concessions are widely used economy investment strategy in TPL enterprise. Many scholars analyzed the relationship between price and customer loyalty. Grewal etal (1998) argued that economic relational investment can make trading volume increase of a service provider's in the short term, but in the longterm, it will have a negative impact on quality of brand and the internal reference price. In Chinese logistics market, put economy as a strategy studying extremely common on the market staff, NO available tools is more powerful than economic inputs, thus the price of customer's purchase behavior has a significant impact on corporate profits. But Grewa, Krishnan and Flynn's research found that economic investment only a short-term nature ,it presented a great challenge in the future development of enterprises as a marketing tool basing on rationality and customer loyalty to acquisition strategy . Therefore, we can make the following assumptions: Assumption 1: There was U shape correlation between economic relational of TPL enterprise and customer loyalty. 2.3.2 The impact of structural relational investment on customer relational loyalty Structural relational investment points to form some rules to establish an atmosphere and environment, which bilateral establish exchanges norms in the process of interaction with customers,cit correspondences to structural bond of relational bond. Qianli Dong (2000) proposed that structural relational investment can effectively reduce the cooperation risk[7]. Xuemei Fan (2012) also proposed that contract controls limited opportunistic behavior basing on transaction cost theory and

Studying on the relational investments and Customer Loyalty of the Third Party Logistics Enterprise