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Colleges and universities are the important base of intangible assets, intangible assets between universities and colleges in quantity and quality are the core competitiveness. By introducing the definition, content and characteristics of intangible assets, the author wants to illustrate the importance and difficulty of university intangible assets management, then discuss on the problems existing in the management process in China, and put forward some corresponding policy suggestions, the author aims to improve the level of university intangible assets management, and ensure that "knowledge value-added" and "assets value-added"

The Management Problems and Suggestions of Intangible Assets in Universities