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Business models have changed with the advent of the Internet and this has become more evident in retail business. Traditional way of sales have made way for new innovative business models involving online retail marketplace which has been coined e-marketspaces. Carsales.com.au had seen an opportunity to trade motor vehicles via an e-marketspace. The model was so successful that the company launched affiliated sites for trucks, caravans and bikes. This article outlines such models and compares with other familiar sites, and explores whether this model is sustainable.

An Examination of The Carsales.com.au's Business Model and Its Sustainability