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With the rapid development of the Internet, the number of music users in the mobile phone network is increasing, and the ferocious development of various music platforms deserves attention. At present, domestic research on music virtual communities is very lacking. This article takes the virtual community as the starting point and selects the unique Net ease Cloud Music community as its main research object. Starting from the characteristics of the Net ease Cloud Music community, the defines the members of the Net ease Cloud Music community and analyzes the characteristics of different members and the characteristics of UGC content products. The study of the communication model of the Net ease Cloud Music community starts with the main body, the structure, and the scope of communication, and explores the multi-level compound communication model and characteristics of decentralized communication the Net ease Cloud Music community.

Research on the Characteristics and Communication Mode of Interesting Virtual Community: Take Net Ease Cloud Music as an Example