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Since the establishment of its position of national level shipping center, Wuhan Newport has not only been under the pressure of regional integration of Wuhan city circle and even of the whole province, but also has faced with the problems such as integration of resources, construction of port area and development of shipping service industry, etc., which is now at a critical juncture of functional transformation of urban shipping center and logistics center and of the enhancement of regional economic competitive advantages. At this point, the strategies such as promotion of the “practical” and “new” urban cultural dimensions, cultivation and building of shipping culture brand and quality products, establishment of cultural transmission system and external coordination system with new and hi-tech means and promotion of “stepping out” of culture, etc. are the important ways to cultivate and develop the cultural soft power of Wuhan shipping services.

Study on the Formation and Cultivation of Cultural Soft Power of Wuhan Shipping Center in the Middle Reaches of the Yangtze River