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In the presented research scientific approaches to the definition of the creative economy are analyzed and the thesis on the focus of the creative economy on the transformation of territories (of various levels) by combining creative and cultural potential and producing creative and / or intellectual product (services) in various spheres of human life and activity is considered. Cities of Russia that are members of the Hanseatic League of New Time Public Association are regions with a rich history and cultural heritage that can become the basis of “new” economic development through the prism of the study and rethinking of the concept of culture and creativity as an economic phenomenon (factor). It is noted that creativity is associated with a certain “geography” and can be especially vividly “manifested” in suburban, rural and remote areas. This approach fits into the concept of developing tourism as the powerhouse of the creative economy, since not every territory (city, settlement) is to accumulate “creativity”. Therefore, the realization of the tourist and recreational potential of the territories will contribute to the preservation and popularization of the ethnographic and cultural values of each participant in the New Hansa, and develop and strengthen the multinational and intercultural relations of the Hanseatic League of New Time as a macroregion and a multicultural tourist destination. The current study attempts to determine the necessary conditions for the economic self-development of Russian cities that are part of the Hanseatic League of New Time Public Association within the framework of a systems approach using comparative historical method, an economic and interdisciplinary analysis. Keywords—The Hanseatic League, creative economy, culture, tourism, self-development of territory

proceedings of the international scientific-practical conference “business cooperation as a resource of sustainable economic development and investment attraction” (ispcbc 2019)

Creativity, culture and tourism: potential of economic self-development of territory