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Global: Zendy Plus annual

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Global: Zendy Plus monthly

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The current situation of global development indicates intensive translation of the global level transformational changes to the national and entrepreneurial levels. At the same time, global challenges lead to significant changes of the world economy internal structure, relationships peculiarities between its elements, the laws of these relationships, where the main guide is the realization of the world economy actors’ interests through the achievement of effective interaction. Complex processes of multi-factor transformation, which prevail at each time interval, taking into account the level of interacting subjects, generating links and interdependence both in the structure of the economic mechanism and in the various entities of the global system, accelerate the development of new schemes of business adaptation to the conditions of the new economic reality. New institutional forms of their implementation determine changes in the classical market mechanism of competition, based on the competitiveness of economic entities, where the forms of transformation can cause crisis situations in the functioning of the structural elements of organizational, economic and social systems of different levels, which form through revolutionary development of global system. The new economic reality amalgamated with the crisis of traditional forms of entrepreneurship in conjunction with the lengthy period of searching for the "bottom" of the development crisis in national economies, determines reformatting the development strategy of business entities in the coordinates of "transformation– efficiency", which causes companies to develop and use innovative strategies to increase profit. Thorough review of the identified problem stipulates the study of world economy modern characteristics, analyzes transformation processes from the spatial concept’s viewpoint of the business entities’ external environment. Keywords—new economic reality, global dynamic, increasing competition, international business, transformation processes, emergent strategy.

proceedings of the international scientific-practical conference “business cooperation as a resource of sustainable economic development and investment attraction” (ispcbc 2019)

Action lines of business’s adaptation to the conditions of the new economic reality