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The article substantiates the authors’ vision, a viewpoint which is alternative to the existing one, on understanding of strategy for an individual’s personal welfare growth as a basis for his life sustenance; the essence and the substance of personal welfare, as well as the essence of its growth strategy, are revealed. The structural elements constituting the content of personal welfare growth in the digital economy are shown. The factors contributing to the personal welfare growth, while its strategy is being formed,

proceedings of the international scientific-practical conference “business cooperation as a resource of sustainable economic development and investment attraction” (ispcbc 2019)

Essence and substance of personal welfare, the strategies for its growth in the digital economy