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The article deals with the problem of optimizing the characteristics of an enterprise’s business at the industry level. An approach to identifying efficient and unpromising businesses is described. The methodology for optimizing the profitable business market strategy in accordance with the stage of the life cycle is presented. Additionally, we have formulated conceptual provisions for choosing the most profitable business instead of the unpromising one. Keywords—business optimization, strategies, interests of the producer and consumer, indicators, life cycle.

proceedings of the international scientific-practical conference “business cooperation as a resource of sustainable economic development and investment attraction” (ispcbc 2019)

Conceptual provisions for optimization of a business type at the industry level