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The digitalization of the economics of the Russian Federation as a prior direction of the country development requires taking decisions in the key sectors of economics, one of which is agro-industrial complex (AIC) of Russia. It seems that one of the most important factors of the digitalization of the domestic AIC is the intensification of innovative processes in the sphere of technical support of the agricultural production. Modern management theory bears evidence of increasing popularity of the use of businessmodeling as the key management innovation. Modern information technologies encourage reciprocal penetration of the two basic configurations of creation of product value: «value shop» and «value network». The integration of these models allows using the potentials of each of them in practice: the ability of the producer to manage the resources portfolio dynamically with the aim of solving individual problems of the demander and additional value, created due to the interaction of the network participants respectively. The enterprises of the agricultural machine-building as the representative of sector b2b, in our view, can influence the acceleration of the processes of the digitalization of agriculture of the Russian Federation significantly, putting service business-model into service. The use of the service business-model will allow creating and modernizing the product considering the demands of the demander; increasing the intensity of equipment usage greatly, decreasing the number of equipment, at any given moment of time. With the aim of acceleration of digitalization processes of agriculture, it is necessary to improve investment policy in AIC, to rethink the forms of state support of agricultural producers completely. State support of sectorial processes of development and introduction of digital platforms is actual, as well as further introduction of technologies of inter-sectorial objective; the support of agricultural producers, introducing modern ITsystems of management, science-intensive computer-aided production equipment, it seems reasonable to subsidize expenses on conclusion of service contracts. Keywords—digitalization of agro-industrial complex, business-model, value chain, service business-model, enterprises of agricultural engineering.

Service business-model of enterprises of agricultural engineering as the most important factor of digitalization of agro-industrial complex