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Indonesia has 237.64 million population and 88.10% of the total population are Muslim, along with this, it is necessary to understand the concept of halal food and beverage for consumers and food vendors. The purpose of this study is to observe how the perception of halal according to the food vendors and consumers. In this research the authors used mixed methods and the respondents were 100 consumers or tourists and 100 food and beverage food vendors in the street food culinary area in Bandung and Pangkalpinang. Based on the results, it showed that the food vendors on halal food can influence the attitudes and behavior of producer respondents. While consumer perceptions of halal food in Bandung and Pangkalpinang, these results are impressive. Then it can be concluded that consumer respondents' perception of halal food is an impressive perception that the perception is very influential in determining the attitudes and behavior of consumer respondents. Keywords—perception; halal; food; bandung; pangkalpinang.

What is The Perception of Halal Food According to Food Vendors and Consumers?