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After years of development, Wechat Public Platform has become an indispensable part of the self-Media industry. It has also become the dependence of numerous micro-credit users, and has also brought direct income to more self-Media people. This paper takes Wechat Public Number as an object, and discusses its value evaluation and related issues in the process of trading, analyses the development process of Wechat tool, its public platform and public number, the market demand and transaction process of Wechat public number trading. It studies the problems of data authenticity discrimination, transfer mode, potential risk, legal effect and policy application in the process of public number trading of Wechat, probes into the basis, ideas and methods of Weixin Public nunber transaction valuation.

Research on Value Assessment of Wechat Public Number Transaction