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The article examines the cognitive structure of knowledge representation in the argumentation context, where the corresponding concept as a cognitive category is understood as a special kind of reasoning, as a rationalistic justification procedure, the basis of which is the mental representation of the subject's ontological models about the recipient. The issues of argumentation modeling are considered, regulatory mechanisms, language tools used as markers of the argumentation regulation process are investigated. The proposed method of an argumentation model constructing in prospect contributes to the development of ontolinguistic systems oriented to solving complex problems of automatic text processing that require semantic knowledge, as well as models and methods for constructing information and expert new generation systems.

Argumentation model based on the ontology of persuasion recipient