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Indonesia is avian influenza endemic area since the first case in 2003 in West Java Province and had been quickly spread to other areas including Jakarta as the Capital City of Indonesia. Jakarta became the center of attention from the government to control avian influenza due to high population of bird and its interaction with human. This study was aimed to measure knowledge, attitude and practice of bird sellers and to identify the factors toward avian influenza control program on avian influenza in bird markets. Data were collected from bird markets in Jakarta. Data were analyzed to determine associations between these variables using logistic regression analysis and odds ratio. From the result, the sellers had 14.7% of poor knowledge, 17.3% of negative attitude, and 10.7% of poor practice. Moreover, the variable of age, education, training, knowledge and attitude correlate significantly with practice (p<0,05). On the other hand, logistic regression analysis revealed that low education compare to high education has odds ratio (OR) = 5.2 (1.5 – 17.8), poor knowledge compare to good knowledge has OR = 34.3 (3.2 – 374.1), adequate knowledge compare to good knowledge has OR = 10.7 (1.2 – 95.1) and negative attitude compare to positive attitude has OR = 34.2 (2.9 – 406.1). In conclusions, the bird sellers’ age, education, training, knowledge and attitude had significant correlation with practice of avian influenza control program. Keywords—knowledge, attitude, practice, bird seller, avian

Knowledge, Attitude and Practice of Bird Sellers on Avian Influenza Control Program in Bird Markets