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In order to promote the integration with the international community, it is very important to improve students' English ability, especially their writing ability. Therefore, all schools have carried out the reform of English writing teaching. They began to analyze the mechanism of wrong usage in English writing. This will help the school better cultivate students' pragmatic awareness of English writing and help them reduce pragmatic mistakes in English writing. It also helps to fully mobilize students' positive initiative, improve students' interest in English learning, exercise students' English thinking mode, and improve students' English writing ability. In this paper, we mainly analyze the causes of students' pragmatic failure in English writing teaching. We also discuss the effective ways to improve students' pragmatic consciousness of English writing and put forward the corresponding opinions and Suggestions. We should give full play to the guiding role of teachers, encourage students to read more and understand western culture, and apply network technology and new education mode. So we can help English writing teaching achieve substantial results and progress. Keywords—English writing; Pragmatic failure; Genesis; Pragmatic consciousness

Analysis on the Causes of Pragmatic Failure in English Writing and Cultivation of Pragmatic Consciousness