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With the rapid development of e-commerce, the shortage of talents related to e-commerce has become increasingly prominent. The knowledge and abilities of students cultivated under the traditional teaching mode are seriously out of line with each other. Most of them lack the cognition of vocational ability requirements and have poor practical ability. Although they are graduates of e-commerce major, they are not competent for the practical work of e-commerce related posts. In order to solve above problems, this paper puts forward an immersive teaching mode of e-commerce course group, which is oriented to the cultivation of vocational abilities. The promotion and application of the research results can realize the seamless connection between talent training and enterprise demands and effectively improve the quality of talent training, so as to on the one hand effectively improve the employment rate of students, on the other hand effectively serve the regional economic development, eventually achieve a win-win situation among students, schools, enterprises and society.

Research on immersive teaching mode of e-commerce course group oriented by vocational abilities training