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Red movies, as a new force in the Chinese film market, have repeatedly set box office records in recent years. While being accepted by the market, red movies play a vital role in the dissemination of red culture, and college students, as the main consumer groups in the film market, will also be affected by red movies. Through the analysis of the box office of the red film and the film itself, it is found that the red film itself plays a guiding and shaping role in the values of contemporary college students.

On the Guidance of Red Film to the Values of Contemporary College Students