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Da’wa is the basic obligation in religion that should be done in every situation. In this new age, we need to develop a new paradigm of da’wa, so da’wa can respond to the people’s need and is compatible with the fast-changing world’s dynamic. The ideas on the new paradigm of da’wa itself, should include many main ideas, such as the philosophy and the orientation of da’wa, its methodologies, and similarly important, the media and the network of da’wa. Da’wa in the digital era, is no longer understood as preaching, but more as a social and cultural transformation toward the establishment of highly competitive Islamic community, Khaira ummah or the best people as Allah SWT and His Prophet SAW have decreed in Surah Ali Imran verse 110. In relation to globalization, da’wa should play two important roles. First, globalizing Islam based on its noble teaching and character as the world’s religion. Second, Islamizing globalization. These roles are crucial, as we know together that globalization is brought forward and controlled by the power in the west, especially the US, which could have motives and objectives that are against Islamic teaching. Here, Islam ummah, as the balancing ummah, ummatan wasathan, are asked to be able to create balance between the east and the west power, either in politics, economics, socio cultural, or in civilization. For da’wa to be effective and transformative, as expected above, the reformation of da’wa should shift the old concepts of da’wa into the new paradigm of da’wa that accept change as a certainty that related to six main issues, shifting from tablig into transformation, from conversion to civilization, from globalization to Islamization, from conflict to dialogue between civilization, and individual influence for international correlation and cooperation. Through this new paradigm of da’wa, it is expected that globalization is not only seen as threats but also as opportunity to better da’wa in this new global competition era.

Globalization of Da’wa (Initiating a New Paradigm of Da’wa in Global Competition Era)