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Indonesian-Deutschland Car Community (IDCC) is a community formed and membered by the owners and fans of the German manufactured cars, particularly BMW brand. The community is based in Bandung. The 2015 IDCC National Conference was an essential activity and became the top priority since any decisions made in it affects the community as a whole for one year ahead. This study is aimed to evaluate the results of the IDCC decision-making related to its district leader election using Simple Multi Attribute Rating Technique (SMART) method. Data collection was done in two ways, first through interviews with two determined key informants using purposive technique as preliminary research. The second way was by distributing questionnaires to all IDCC's members (saturated sample) to find out how they responded on the decisions made in the conference then it was analyzed using SMART Method. The results showed discrepancies between the 2015 conference decisions and the average opinions of the IDCC members in correlation with the district head election. Pros and cons concerning the decisions and the criteria used by IDCC in making decision are discussed in this paper. Keywords—Brand Community, Decision Making, IDCC,

Wrong Way, Wrong Decision Making, How Come?