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As the oldest study after philosophy, communication studies is currently listed as the forefront of the development of the global media environment. The emergence of new media presents a conventional media convergence phenomenon, starting with the appearance of the internet and mobile communications access with highly speed of the system. By having the speed of access, new media is able to build a new community that is encapsulated in virtual communities. This development is considered as a radical challenge (extreme) by conventional theory, because it is dominated by new media communications approach to international communication (interaction of global/transnational). It includes political discourses. With the purpose of understanding the dynamics of contemporary media seriously, it requires the researchers to leave the meta-theoretical frame work of modernization, dependency theory, and globalization; and to focus sharply on a study that yields insight into the context of the communication process, with a focus on the analysis of cyber theory, including the social and political implications. Media, through communication studies across all reality always meshes among social, economic and political. By having the initial assumption, media become something interesting to be researched. Moreover, a brief study bringing new awareness to a new theory called Cyberpolitics has been developed. With a qualitative approach the researchers will face the reality in a critical way. This research is also focused on providing an explanation about the transformation of political marketing in the era of Cyber Media Keywords—CyberPolitics, Global Communication, Cybermedia Space

A Cyber Politics : The Transformation of Marketing Politics in The Cyber Age