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With the increasing of external dependency, successful new service development (NSD) becomes more difficult. This study combines new service development theory and graph theory to analyze agents of new service development network organization. Sequentially, quantitative incentive model is established. Conclusively, numerical simulation analysis contributes to get constructive incentive strategies. Research results suggest that according to the dynamic change of unstable factors in external environment, network organization itself and external agents, adjusting incentive coefficient reasonably will be conducive to promote the performance.

Incentive Model and Strategy Research of New Service Development Network Organization Based on Synergetic Perspective