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formation of strategic policy of the organization, according to a principle of a quality management has direct an effect and indirect influence on success of activity of the enterprise. In article force of influence is analyses and the analysis of factors of the macro environment of the enterprise by means of the PEST-analysis and the analysis of factors of a microhabitat with use SWOT-of the analysis is lead, communication between strengths and possibilities, strengths and dangers, weaknesses and threats, weaknesses and possibilities is established. Result of research of factors micro-and macro environments of Open Society Blagoveshchensk confectionery factory ”Zeya” became formation of the politician in the field of quality and a security of confectionery products of Open Society the Blagoveshchensk confectionery factory ”Zeya” including development and introduction of system of a quality management and a security of confectionery products, optimization of industrial expenses at all stages of technological process. Keywords— systems; management; security of confectionery products, introduction

Using PEST- and SWOT Analysis for the Strategic Development of an Enterprise for the Production of Confectionery Products