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In this study the formation of competitiveness of the future employee for modern economy by means of education is discussed. The concept of competitiveness as a fundamental indicator of the qualitative characteristics of a modern employee in the labor market is considered. Different approaches to the determination of personal key indicators of competitiveness in the economic environment are analyzed. The article reveals the links of the student's academic success with his potential success in working life. The structural-content model of forming the competitiveness of students in the educational process which helps a student to compare himself not only with other students but with himself is presented. Mathematic description of the model helps to clarify the idea of organizing this process. Keywords—polytechnic education; competitiveness; qualification; structural-content model.

Enhancing Personal Competitiveness of Graduates in Conditions of Development of Polytechnic Education: Self-Competitive Model